William & Park | How Twin Hustlers Launched a Celebrity Eyewear Brand at 19

A rad pair of sunglasses will turn heads, maybe change the way people perceive you, and project an aura of cool sophistication. A remarkable pair works the other way around—it transforms the way you see the world.

Heads up. Shades on. This is the world according to Coco and Breezy.

You might call them the prototypical New York success story. In just a few years these twin style icons have taken the fashion world by storm, becoming unexpected eyewear moguls at the ripe old age of 24 and building a global brand in the process. In fact, their journey from the burbs of Minnesota, where they were bullied for being the kids with “lip piercings, crazy red mohawks, black lipstick,” to designing sunglasses coveted by celebs like Lady Gaga, Nicki Minaj, and Rihanna, only confirms the idea that rock star entrepreneurs such as these are born, not made.